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Create your own visual style… let it be unique for yourself and yet identifiable for others. Orson Welles The post appeared first on Occasional Story.
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Dollar Shave Club, Part II
Last week I shared a video introduction to Dollar Shave Club. Apparently, I wasn’t the only one sharing the video because it became a viral sensation. But the real reason I posted it was because I see...
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What If Hipsters Designed Brand Logos?
What If Hipsters Designed Brand Logos? My only comment: 5 stars! Make the jump to see more hypothetical hipster variations on brands you’ve known and loved for years. The post What If Hipsters Designed...
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Good Design Is Good Business: Master Lock and the Battle Against Myopia
Reblogged from aigalosangeles: What happened was that Wal Mart came up to the folks at Master Lock and said, “We can make this same product in China for dirt-cheap. Either cut your price by 30% or we...
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Dollar Shave Club: Part III
When I was doing interviews for the release of Brand Real, I was frequently asked which brands are “doing it right?” It’s a tricky question. The response from most is “Apple.” I purposefully don’t say...
View ArticleGoodybye YouSendit, Hello Hightail
The company formerly known as YouSendIt announced a name change today. It’s now Hightail. Let’s get the easy stuff out of the way first. Hightail is a great name. It’s evocative, flexible and has a...
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Top 5 Branding Related Stories This Week
From new math that can help us identify the most influential audiences for our brands, to a retrospective of historic fashion photography and its influence on current brand images, there was plenty of...
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